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Our heritage

Analogue roots, digital thinking – the history of CECONOMY begins with an ambitious idea: to create the leading European platform for consumer electronics. With a well-defined business model and a clear focus on customers.


Metro Group is established when various retail firms merge, notably the Metro Cash & Carry wholesale stores and Kaufhof Holding AG, which brings with it majority interests in the holding company of MediaMarkt and Saturn. 


Previously comprising 16 Metro Group sales lines, the portfolio is streamlined. Following the sale of Galeria Kaufhof, Metro Group consists of just three sales lines: Metro Cash & Carry, Real and Media-Saturn. 

31 March

The next logical step to enhance growth and customer focus: Metro AG announces its plans to split the group into two independent, publicly listed market leaders, each with a clear profile. It proposes pooling its consumer electronics activities within CECONOMY, and grouping its wholesale and food retail business within the newly established Metro. The aim is to give both companies better growth prospects by enabling them to concentrate on their respective industries and customer segments – with a stronger focus, faster decision-making processes, greater flexibility and improved operational efficiency. 

5 September

The Management Board of Metro AG resolves to initiate the preparatory measures necessary for the Metro Group demerger. The Supervisory Board agrees to the plans. 

30 September 2016

The company is split pro forma into two separate organisational units. This step also gives the signal for the new CECONOMY management team, headed up by designated CEO Pieter Haas, to start work. 

15 December

At the Metro Group Capital Markets Day, Metro and CECONOMY unveil their strategies as independent firms to investors for the first time. The name CECONOMY and the associated brand positioning are also presented to the public for the first time. 

6 February

At the General Meeting, 99.95 per cent of the shareholders present give the go-ahead for the Metro Group split. The plan is to bring about a separate share listing for CECONOMY by floating Metro Group’s food retail business on the stock exchange as a new publicly listed company. 

12 July

Recording the demerger and spin-off in the commercial register completes the Metro Group demerger, and CECONOMY officially becomes an independent company.

13 July

Following the demerger of Metro Group into two separate companies, the future CECONOMY AG will be listed independently under the new code CEC on MDAX on the Frankfurt Stock Exchange for the first time.

26 July

The future CECONOMY AG signs an agreement for the acquisition of a minority interest in the French retail company Fnac Darty S.A. The acquisition means the future CECONOMY AG holds approximately 24.33 per cent of the shares in the company, making it Fnac Darty S.A.’s biggest shareholder. The transaction was concluded on 24 August 2017.

11 August

The change of name from Metro AG to CECONOMY AG is officially entered in the commercial register in one of the final steps in the demerger process.

15 May

The CECONOMY majority interest MediaMarktSaturn and the CECONOMY financial holding Fnac Darty S.A. sign a joint memorandum of understanding on forming the European Retail Alliance. The aim of the alliance is to generate added value in equal measure for the consumers, the suppliers and the alliance members. In the first phase, partnerships are planned with regard to suppliers, own-brand sourcing and licensing, innovation and data analysis.

20 June

Through its majority interest MediaMarktSaturn, CECONOMY AG acquires a strategic 15 per cent stake in Russia’s leading consumer electronics retailer M.video, which is majority-owned by the Safmar Group. At the same time, MediaMarktSaturn transfers its entire Russia business to the group of companies.

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Growing, together

Digital, dynamic, customer-oriented – CECONOMY provides tailor-made solutions to ensure that consumers and business customers are ready for the digital world. We orient our actions to three pillars which are the basis for our success.

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