Our understanding
of sustainability

CECONOMY Sustainability Report 2021/22


Creating and shaping responsibility

To remain successful in the long term, we want to reconcile our activities along the value chain with the ecological, social and legal parameters. Together with MediaMarktSaturn as the core of our business activities we decided to shape and influence responsible and sustainable business. CECONOMY is also a role model for the entire industry. We call this way the “BetterWay”.

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Our sustainability strategy

As Europe's largest consumer electronics retailer, we are committed to playing a leading role in addressing global key challenges - for people, communities, and the environment alike. Our levers: the way we work operationally and how we guide our employees on sustainability issues for success; and the way we enable our customers a more sustainable lifestyle.

Our sustainability strategy is based on three main pillars:

“We offer a climate-neutral shopping experience”

Part of our DNA
We have set ambitious climate targets to reduce our emissions (Scope 1-3 reduction).

“We offer the most sustainable range of CE products
and are circular business pioneers in Europe”

Maximum circularity
Through energy-efficient, sustainably produced and packaged products, as well as through offers that make products attractive and longer usable for customers.

“We take social responsibility for our employees, suppliers and communities”

Social Responsibility
Social responsibility towards our employees, along the supply chain and in the communities. Diversity plays a central role for the group.

Our commitment

Sustainable products

We focus on clear labeling of sustainable products and services for our customers to promote sustainable consumption.

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Environmentally friendly services

We support innovative product solutions and service concepts that enable sustainable consumption.

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Climate protection

We take responsibility for emissions that arise directly or indirectly from our business activities along the value chain.

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Supply chain

We take responsibility for our supply chain and want to create more transparency in the supply chain together with our customers, suppliers and employees.

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Diversity and inclusion

We create the conditions to ensure that every employee – regardless of ethnic origin, sexual identity, age, disability, religion or gender – has the same opportunities.

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Corporate Citizenship

We are committed to socially relevant topics where we can contribute to enriching people's lives with our products, approaches and competencies.

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Further information on BetterWay at MediaMarkt and Saturn:

BetterWay MediaMarkt (German)
BetterWay Saturn (German)
Solar modules, pinwheels and sun for sustainable energy


Our mid-term goals

We have defined clear sustainability targets expressed in terms of financial year 2022/23. They include:

// Net zero direct carbon emissions of own operations (scope 1+2)

// Over 80 percent of our sales suppliers audited for labor and human rights compliance

// Doubling the number of sustainable products in our assortment (versus base year 2020)

Complaints procedure for human rights and environmental risks

Under the German Supply Chain Act, companies are obliged to set up a complaints procedure that enables internal and external persons to report information. Our whistleblowing system allows people to report human rights or environmental risks or violations in their own business area and in the supply chain. Information will be treated confidentially; anonymous reporting is also possible. More information about the complaints procedure is available in the Rules of Procedure.

Sustainability Key Figures

Environment & Social

DIRECT CO2-EMISSIONS OF OWN BUSINESS OPERATIONS Reduced by 78.5 % in financial year 2021/22 (since 2015)
SCOPE 3 EMISSIONS (in tCO2e) Approximately 1.4 m in financial year 2021/22
FROM RENEWABLE ENERGIES Approximately 90 % of our electricity in financial year 2021/22
Reduction of CO2 intensity (in t CO2e per € million total sales)

(in tCO2e)


EMPLOYEES From 130 nations in financial year 2021/22
WOMEN'S SHARE About 39 % in CECONOMY workforce in financial year 2021/22
LABOR AND HUMAN RIGHTS Over 98.8 % of Imtron production sites audited in financial year 2021/22
WOMEN IN MANAGE­MENT POSITIONS Total 13.9 % in financial year 2021/22 (Level 1 + 2) Level 1: 9.7%
Level 2: 12.3%
REPAIRS Approximately 3.2
m Group-wide in financial year 2021/22
MANUFACTURERS For about 48.8 % of our sales, manu­facturers are externally audited­/assessed for human rights
ENERGY CONSUMPTION Around 12 % of total energy consumption reduced since 2018/19

1 Scope 3.1 (non-traded goods) and Scope 3.4 (upstream transport and distribution), the CO2 intensity of Scope 3.1 emissions from the purchase of private label products is 15.35 t CO2e per € million of total sales (base year for this category is FY 2020/21).

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Ratings, initiatives and networks

CECONOMY belongs to selected sustainability initiatives and networks and has important ratings.


The current ratings of CECONOMY AG:

Initiatives and networks

Sustainable Consumtion Pledge Logo

Sustainable Consumption Pledge

CECONOMY joined the European Commission's Sustainable Consumption Pledge.

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UN Global Compact

CECONOMY is a member of UN Global Compact, the world's largest initiative for responsible corporate governance. The vision of the UN Global Compact is an inclusive and sustainable global economy based on its 10 universal principles.

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HDE Principles of Action

CECONOMY has signed the uniform principles of action of the German Retail Association (HDE) and is thus committed to responsible, sustainable action. In five guiding principles, the HDE defines the common understanding of the social role as entrepreneur, supplier, partner and employer.

Learn more (German)

German Diversity Charta

CECONOMY has been a signatory of the Diversity Charter since 2018. In doing so, we have declared our willingness to stand up for diversity and appreciation as an employer.

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Non-Financial Group Report

Follow this link to see the separate Non-Financial Group Report including our strategic sustainability approach, as part of our current annual report:


For sustainability enquiries please contact sustainability_at_mediamarktsaturn.com.

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