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Our understanding of sustainability

MediaMarktSaturn launches initiative throughout Germany to combat isolation in retirement and nursing homes and homes for the disabled


Shaping and influencing responsibility

To remain successful in the long term, we have to and also want to reconcile our activities along the value chain with the ecological, social and legal parameters. Together with MediaMarktSaturn as the core of our business activities we decided to shape and influence responsible and sustainable business. CECONOMY is also a role model for the entire industry. 

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We therefore connect our business model to the United Nations’ 17 Sustainable Development Goals (SDGs). This means we seek to boost our positive influence while also reducing the negative impact. 

Our strategic sustainability approach

Our business activities have a bearing on five SDGs in particular, these form the framework for and the basis of our strategic sustainability approach. The relevant SDGs for us were clarified in our own guiding principles. We are working permanently on these principles because we know: There is still a lot to be done! 

Decent work and Economic Growth
Growing responsibly and sustainable management

As an employer with about 65,000 employees group wide, we see it as our duty to offer them a safe and attractive workplace. We additionally see to it that environmental and social standards are observed and promoted by our suppliers too. We make sure our growth is sustainable and also contributes to the local economy.

Industry, innovation and infrastructure
Creating a sustainable value chain and applying our innovative capacity to generate sustainable solutions

Promoting innovations and new business models is one of our core competencies. Crucial transformation processes are initiated in particular through digitisation. This also offers us entirely new potential for solving the challenges of today and tomorrow – for example, using innovations to play our part in reducing resource and energy consumption and to create a sustainable value chain. 

Responsible consumption and production
Acting in line with stakeholder and encourage a responsible consumer behaviour

As the leading European platform in the field of consumer electronics, it is our duty to create added value for the consumers while also developing solutions to ecological and societal challenges. With around 6.2 million customer contacts per day, we are able and willing to shape the market for sustainable solutions in our business sector. We take our stakeholders’ expectations, wishes and needs seriously and support our customers in making their consumer behaviour responsible and sustainable.

Climate action
Protecting climate and resources along the value chain

Our business activities as a retail company cause harmful carbon emissions, for example in the areas of logistics and shipping. We have a responsibility to reduce the negative impact we have on the climate as far as possible and also to exert our influence outside of the company.    

Partnerships for the goals
Developing partnerships for sustainable solutions

Many of the challenges relating to sustainability are complex and affect all sorts of industry players throughout the value chain. We therefore concentrate on close partnerships with our stakeholders so that we can jointly develop practicable and high-impact solutions. We bring the various industry players together in order to jointly work on sustainable solutions for our industry and our stakeholders. 

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Our strategic sustainability focus

We developed our sustainability approach together with our largest subsidiary, the MediaMarktSaturn Retail Group (MMSRG), and linked it to our core business. In this approach, we focus on seven key strategic areas which are closely tied to the MMSRG value chain and which contribute to the five SDGs mentioned and our sustainability guiding principles:

Goals Measures HIGHLIGHTS 2018/19
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    Sustainable innovations

    Promoting innovations, digital solutions and business models for sustainable development


    Integration of sustainability criteria in innovation management and the "RetailTechHub"

    HIGHLIGHTS 2018/19

    Integration of sustainability as an additional criterion for the selection of start-ups to be supported Retailtech Hub selection process with an explicit focus on sustainable innovations

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    Sustainability in supplier management

    Evaluating and improving environmental and social standards in the supply chain


    Establishment and implementation of a comprehensive management system for socially and environmentally responsible procurement

    HIGHLIGHTS 2018/19

    Avoidance of unnecessary transportation packaging for own-brand products | Adoption of the MMSRG Human Rights Policy

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    Sustainable products

    Promoting sustainable products in the product range


    Establishment of a list of criteria and corresponding product labelling

    HIGHLIGHTS 2018/19

    Eleven own-brand models from the TV range meet the EcoTopTen criteria of Öko-Institut e.V. | Introduction of the "Alles im grünen Bereich" product label in the German MediaMarkt online shop

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    Sustainable logistics

    Recording and reducing the environmental and climate impact


    Reorganisation and increase in efficiency of logistics and transportation chains, as well as carbon accounting

    HIGHLIGHTS 2018/19

    Recording of the greenhouse gas emissions expanded to include upstream and downstream activities Implementation of a pilot project to record CO2-emissions in logistics at Media-Saturn Deutschland

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    Sustainable stores

    Reducing consumption of energy and resources in stores


    Development and implementation of the "MMS Sustainable Property Guideline" for sustainable construction projects

    HIGHLIGHTS 2018/19

    Opening the first LEED-certified store in Italy (Leadership in Energy and Environmental Design) | Preparation of a new energy saving goal

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    Sustainable services

    Optimising product life cycles and supporting environmentally friendly use


    Development and implementation of sustainable service plans and services

    HIGHLIGHTS 2018/19

    Completed rollout of Smartbars in every store (total of 700,000 repairs in the year 2018/19) Pilot projects with recycling machines for mobile phones at MediaMarkt and Saturn

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    Sustainability within stakeholder communication

    Informing customers and society about sustainable products and services and encouraging responsible consumer behavior


    Incorporation of sustainability in brand management and inclusion of sustainability information in internal and external communication

    HIGHLIGHTS 2018/19

    Incorporation of sustainability aspects in the revision of MediaMarkt's brand image | Expansion of the guidance system for sustainability in the online shops of both sales lines

Follow this link to see the separate non-financial Group Report including our strategic sustainability approach.

Please address requests concerning sustainability at MediaMarktSaturn to sustainability_at_mediamarktsaturn.com.

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