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Our strategy – four pillars of success

The strategy of CECONOMY is built definitively upon the changing everyday reality of modern consumers: in an increasingly digital world, our brands – and in particular MediaMarkt and Saturn – support them with tailor-made solutions to make their life easier. Our success rests on four pillars.

MediaMarkt and Saturn store

Number one in Europe

CECONOMY is the undisputed number one in the European market for consumer electronics, and we are continuously extending this advantage. This also makes us a preferred partner for suppliers. From consultation and purchasing on-site and on the internet, to home installation and repair services, our experts provide consumers with comprehensive support in a digitally networked world. With six million customer contacts daily in 15 countries, we are now reaching more people than ever before.

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On the move in a dynamic market

The European consumer electronics market is massive: around €300 billion annually. And this market lives from innovation. Above all, we see in this market the opportunity for further growth. On the one hand, by opening up and offering to consumers new product categories in close cooperation with industry. And, on the other, through solutions that help people navigate their networked lives in a relaxed manner. Because we are convinced that whoever makes the most fitting offer will succeed in the dynamic consumer electronics market.

Solid financial profile

With the demerger of the Metro Group, we have assumed independent control of our business – with clear management structures, a focused strategy and independent financing. On this basis, we are consistently optimising our processes and our portfolio. The result: a healthy balance sheet, a solid liquidity position and the undivided utilisation of our own cash flows. We will work to continuously strengthen our financial profile in the future. 

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Diverse growth opportunities

We have set ourselves ambitious goals. In the medium term, we seek to achieve an annual growth rate of more than 3 per cent; we aim for a medium-term EBITDA margin approaching 5 per cent. By comparison: In financial year 2015/2016, we achieved an EBITDA margin of 3.3 per cent (before special items). This growth came from the further development of our multichannel business, from new services and solutions, focused expansion using flexible market formats, the monetisation of our range through personalised offers and professional data marketing, as well as efficiency gains thanks to an increasing centralisation of functions in the areas of purchasing, category management, pricing, logistics and the supply chain. 

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